The Spice Cabinet

Over the years, the search engine result page, or SERP, has evolved. Auto-suggest debuted in 2008. “Search by Image” showed up in 2011. The knowledge panel first appeared in 2012. The SERP becomes more and more visual, nuanced, and, well, helpful.

The Facebook outage had a profound impact on these companies that run products exclusively on social media, who rely on Facebook-owned messengers to communicate with their customers, and who push sales through social. We don't yet know the full impact this has had on business accounts—particularly lost revenue.

Determining what personality you want to give off in your content is an important step in online course creation. It gives your content direction and, when implemented, gives your students a stronger sense of connection to the course, helping to build trust and adherence.

Want to build and launch an online course that hits your goals? As online course pros, we have compiled the top mistake to avoid when creating an online course. 

Are you interested in building an online course for your business but not sure if your niche is the right fit? You’re in the right place. Let’s explore what kinds of businesses can create successful online courses.

Whether you’re in the beginning stages of creating your course or have an existing course you’re looking to take to the next level, this guide will help you claim your stake in the course space.