Deliverables included animation, storyboards, story reel, character designs, background design, sound design, and compositing. Total time took about 3 months to complete.
Therabody came to us with a problem for their Theragun line: most of their marketing was technical and demonstrated how the Theragun worked, but there was something emotional missing, “What’s the story?” This is where we stepped in.
A goal of the client was to showcase diversity and be relatable, so we set out to tell three separate stories of three very different people using their Theraguns to help improve their lives, all in under 30 seconds.
Deliverables included animation, storyboards, story reel, character designs, background design, sound design, and compositing. Total time took about 3 months to complete.
Theragun by Therabody Story Reel
The story reel is when the storyboards are placed on a timeline with rough music and sound effects added. This allows the client to get a feel for the pacing of the final work and make changes before full animation production begins.
